The Guardian. Change Media Summit ATTEND
The Guardian. Change Media Summit
When: 18 Tuesday 9:30 AM to 19 Wednesday 5:15 PM
Where: Kings Place, London (View Map)

Changing Media Summit 2014 programme

The Guardian's flagship summit convenes in March 2014, bringing together media and technology companies from across the world to discuss the creative and commercial future of media
changing media summit 2012 bonin bough
The Guardian's annual Changing Media Summit returns on March 18 & 19 2014. Photograph: Anna Gordon

Changing Media Summit 2014

Disruption to disruptor: taking control of your digital strategy

Day one - 18th March 2014

09.30 - 09.40: Chair's opening remarks

Rory Cellan-Jones, technology correspondent, BBC News

09.40 - 09.50: Welcome from the Guardian

David Pemsel, deputy chief executive, Guardian News & Media

09.50 - 10.15: Digital transformation keynote

Nancy McKinstry shares the lessons learned from the transformation of Wolters Kluwer from a print-based publisher to digitally-focused information services and software provider.

Nancy McKinstry, CEO, Wolters Kluwer

10.15 - 11.00: Opening keynote panel: mobile-first

What are the opportunities and threats to media owners in a mobile-first world? How do media companies retool for the mobile age and reinvent the future? What does a holistic mobile strategy look like today and how is mobile shaping the content, as well as the business model?

Lori Cunningham, director of digital strategy and revenue, Telegraph Media Group
Ben Huh, founder, Cheezburger and Circa
Jimmy Maymann, CEO, Huffington Post
Robert Picard, director, Reuters Institute for the Study of Journalism, University of Oxford

11.00 - 11.45: Coffee

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11.45 - 12.25: Global and digital

Does the rising influence of the MINT economies present opportunities for Western media companies? How can they take advantage of their high mobile penetration? How can Western media and tech companies learn from and do business with the rest of the world?

Tim Davie, CEO, BBC Worldwide
Christian Hernandez, partner, White Star Capital
David Pemsel, deputy chief executive, Guardian News & Media

12.25 - 13.00: Changing media world view: Keynote interview

Interview with Erik Huggers, vice president, Intel Media

13.00 - 14.00: Lunch

14.00 - 14.30: Lightning presentations

Mobile in focus - developers share how media organisations are rethinking their products and services for mobile devices

Speakers to be announced

14.30 - 14.50: Sky 'the satellite broadcaster' - exploding the myth

Stephen van Rooyen shares how Sky is embracing disruptive technologies and positioning itself at the centre of the connected home:
• Catch up and on demand - lessons from the UK's fastest-growing connected TV platform
• Sky Go - understanding the value of content portability
• The connected home - new revenue opportunities
• NOW TV - lessons learned from developing a new brand and new proposition, growing the pay TV market and opening up new revenue streams

Stephen van Rooyen, managing director, sales and marketing, BSkyB

14.50 - 15.40: Strengthening the customer relationship

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As media companies compete for ecommerce talent and as businesses from every sector use media to turn consumers into audiences, the battle for attention and loyalty has never been tougher. To address this shift in focus, this session will ask:

• How do we go from chasing page views to deepening engagement and increasing ARPU?
• How do you get the mix right between diversifying into new areas to develop revenue streams, while strengthening your core competency?
• How do you personalise your offering by device, format and mindset?

Ashley Highfield, CEO, The Johnston Press
Tim Hunt, marketing director, Guardian News and Media
Brian Sugar, founder, PopSugar

15.40 - 16.10: Afternoon break

16.10 - 16.30: Fireside chat: the future of the sharing economy

Nathan Blecharczyk, co-founder and CTO, Airbnb

16.30 - 17.00: Keynote presentation

The launches of the Hudl tablet, Clubcard TV and the growth of Blinkbox has cemented Tesco as a forced to be reckoned with in digital media and technology. This interview explores the opportunities Philip Clarke sees at the intersection of media, ecommerce and big data.

Philip Clarke, group chief executive, Tesco Plc

17.00 - 18.00: Drinks reception

changing media summit

Day two - 19th March 2014

08.55 - 09.00: Chair's opening remarks

Torin Douglas, writer and broadcaster

09.00 - 09.25 Opening keynote presentation: LinkedIn - changing the way professionals consume content

As brands continue to figure out how to deliver a personalised content experience for their audiences, Allen will shed light on how professionals around the world are engaging on LinkedIn today, and the key trends to pay attention to as the choices for information and content consumption continue to evolve and diversify.

Allen Blue, co-founder and vice president of product management, LinkedIn

09.25 - 09.45 Fireside chat: finding digital growth in EMEA

Dawn Airey, senior vice president, EMEA, Yahoo!
Torin Douglas, writer and broadcaster

09.45 - 10.10 Presentation and discussion: the internet of things - what happens when everything is connected?

Cisco predicts that by 2015 some 25 billion devices will be connected to the internet. As physical surfaces increasingly take on a digital life what are the opportunities for media owners and brands?

Andy Hobsbawm, founder and CMO, Evrythng
Benjamin Robbins, co-founder, Palador

10.10 - 10.35: Keynote interview: data and the future of the internet

How do you build one of Silicon Alley's most successful startups? And why is data so important for the next iteration of the web?

Jon Oringer, founder and CEO, Shutterstock

10.35 - 11.25 Panel session: big data and your business - risk and opportunities

How can your business unlock the potential of big data? What does big data mean for marketing, product development and driving innovation?

Tanya Cordrey, chief digital officer, Guardian News & Media
Kathryn Parsons, founder, Decoded
Stephane Pere, chief data officer, The Economist

11.20 - 11.40: Refreshment break

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11.45 - 12.05: Fireside chat: the changing investment landscape for digital media startups

Which specific areas are we seeing real growth, innovation and investment? As an investor, how do you find, nurture and scale the next big thing?

Mo Koyfman, general partner, Spark Capital

12.05 - 12.55 Panel session: what makes a successful digital startup - and what lessons can larger businesses learn?

What are the necessary ingredients for a successful digital startup in an increasingly competitive market? What lessons can startups offer larger businesses?

Eze Vidra, head, Google for Entrepreneurs Europe and Campus London (moderator)
Eileen Burbidge, partner, Passion Capital
Rohan Silva, entrepreneur in residence, Index Ventures
Wendy Tan White, CEO and co-founder, Moonfruit
Michelle You, co-founder and chief product officer, Songkick

12.55 - 13.15 Fireside chat: paywalls, audiences and rebooting tech news

Jessica Lessin, founder and editor-in-chief, The Information

13.15 - 14.15 Lunch

14.15 - 15.05 Digital innovation case studies

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From the Trinity Mirror's launch of usvsth3m, to the launch of Endemol Beyond and the revamp of Digital Spy, this session offers cross-sector lessons in innovation and disruptive thinking from leaders who have set out to upend their modus operandi.

Case study #1

Malcolm Coles, product director, Trinity Mirror
Simon Fox, CEO, Trinity Mirror Plc

Case study #2

Tim Hincks, president, Endemol Group

Case study #3

James Welsh, co-founder, Digital Spy digital and technology director, Hearst Magazines UK

15.05 - 15.25: Lightning presentations: interactive storytelling

What's hot amongst the digital creative class? How are they pushing the boundaries of content creation?

Speakers to be announced

15.25 - 16.00: Networking and refreshment break

16.00 - 16.50 The rise and rise of branded content

Companies are continuing to invest in content marketing, but how can they ensure their content genuinely drives engagement with consumers? And what does the next wave of innovation look like?

Joshua Graff, director, EMEA marketing solutions, LinkedIn
Ethan McCarty, director enterprise social strategy and programmes, IBM
Jonathan Perelman, vice president of agency strategy and industry development, BuzzFeed

16.50 - 17.15: Changing media world view: closing keynote

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In a fragmented media landscape, how can content capture audiences? What does the future of internet culture and viral content look like?

Ben Huh, founder, Cheezburger and Circa

17.15 - 17.25: Chair's closing remarks

17.25: Conference ends

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