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Best practices in social media promotion

WEWORK SOHO. 2ND FLOOR, MEDIUS HOUSE, Medius House, 2 Sheraton St, Soho, London W1F 8BH, UK
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IMPORTANT: If you are an event planner, event agency or media and do not know the password, please click on "Apply to attend" and we will kindly invite you to join us. Only suppliers that are sponsors will be allowed to attend.



6:00 - Networking and drinks

6:45 - Panel discussion and Q&A; with experts:

  • Graham Jones, Digital Marketing Manager at Incisive Media
  • Ricardo Molina, Co-Founder & Director at BrightBull Marketing - B2B Marketing & Design Agency
  • Randy Nissen, Head of Digital Marketing at i2i Events Group
  • Elvira Asare-Hunte, Conference Director at UBM Live
  • Wil Watts, Events & Marketing Manager at various companies


Some topics for discussion:

  • Examples of successful Twitter, Facebook and LinkedIn campaigns 
  • What about other networks? Instagram, Pinterest, YouTube,...
  • Dos and don'ts in social media
  • ...
  • Add your questions for the panel on the "Join the conversation" below


8:00 - Networking and drinks



WeWork - Soho London 

2nd Floor, Medius House, 2 Sheraton Street, London W1F 8BH 

(near Tottenham Court Road and Oxford Circus stations)

WeWork is a platform for creators that provides the space, community, and services professionals need to create their life's work


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Digital Marketing Manager
Incisive Media

Co-Founder & Director
BrightBull Marketing - B2B Marketing & Design Agency

Head of Digital Marketing
i2i Events Group

Conference Director
UBM Live

Events & Marketing Manager
Several organisations





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7 Don'ts in Social Media for Events
Social media is the most powerful form of marketing and market research today. Therefore, when it comes to promoting events, social media poses an exciting opportunity for event organizers to drive engagement, attract more attendees and build a strong community at every stage of the event lifecycle. But what are the most common social media mistakes event planners do? Read on and make sure you don’t make these mistakes yourself.

1) Ignore your audience

One of the worst things that you can do is to refuse to answer your audience’s questions or comments. Social media is all about interaction. What’s the point of making a post or asking a question if you’re not going to respond to any questions or comments? You should always interacting with your social media fans.

2) Use too many hashtags

Many event planners end up using too many hashtags in order to promote their event. Pick out a few hashtags to use otherwise you will come across like you’re spamming your followers.

3) Being impolite

You should avoid being impolite with audience members. It is absolutely fine to disagree with them but there is nothing worse than say things that you cannot take back once you said them online.

4) Avoid talking only about your event

If you want to engage with your audience and become a valued member of a community, you have to avoid posting only about you and your event because this could turn people away and lose followers. Don’t be too self-promotional.

5) Don’t overrule the conversation

You can’t prevent people of what they will say about your event. Social media is a conversation. All you can do is to use your voice through social media and be prepared to respond to the bad comments your attendees make about your event instead of try to monitor the conversation.

6) Repeat the same content

When you continue using the same content over and over again, this could end up being very annoying for your audience. Make sure you use recourses (such as engaging articles, photos or videos related to your event) to liven up the content you’ve already created.

7) Using only one social media channel

Don’t limit yourself to only one social media channel. Make sure you create content relevant to your event in multiple social media channels. Your audience will definitely be checking different social channels or use a different social media channel than the one you use to promote your event. Make sure you keep your audience informed everywhere.