This intensive half-day course is facilitated by three expert and experienced marketing professionals. Focusing on specific considerations around event marketing and providing real-life best practice examples, this workshop will place particular emphasis on:

  • PPC and SEO optimization
  • Designing emails for lead optimization
  • Using marketing automation to facilitate lead nurturing and conversion
  • Improving internal processes to identify and drive ROI


WHO SHOULD ATTEND? Marketing professionals working in the events industry




Registration and breakfast
08:30  -  09:00
Opening Remarks and Review of Proposed Outcomes
09:00  -  09:10
Identifying & Implementing Best Practices around Multi-Chanel Digital Marketing Strategies to Drive Event Profitability & ROI
09:10  -  10:35
Rebecca King. Event Marketing Consultant. Former Group MK Director - Terrapinn.
Refreshments and networking
10:35  -  10:50
Advanced Strategies in Search Marketing (PPC & SEO) Event Industry Specific Considerations
10:50  -  12:15
Paloma Tomas. Founder of Dotcomrepublic. Former Head of Site Management - lastminute.
Insights from Google: Event industry trends, and Adwords options for event marketers
12:15  -  12:45
Mike Leibbrandt. Agency Specialist . Google.




Super Early Bird (before 22nd April):  £125 plus VAT. Only first 10 tickets!

Early bird (23Rd April - 6th May): £225 plus VAT.

Standard: £325 plus VAT


Group bookings: 2nd colleague 50% off


Please note this workshop is limited to 25 participants



CENTRAL HALL WESTMINSTER, Storey's Gate, Westminster, London SW1P 3AT, UK
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Storey's Gate, London SW1H 9NH

Nearest tube stations: St James' Park and Westminster

Organised by

Event Technology Partner

Venue Partner

Content Partner


Contact us

Where to find us

London, UK

Get in touch

Jose Bort