Marketing Research

London Fusion is delighted to announce a new programme of two events that will introduce London creative and digital SMEs to the world of marketing. Marketing Research is the first session of the 2-day programme, followed up by the Marketing Strategy event on 24th April.

The first workshop - Marketing Research - will cover some main marketing concepts. The workshop will:

• discuss the difference between marketing and sales and introduce market segmentation;
• inform how to test the attraction and practicality of potential  market segments and how then collect the information needed to design better products and services;
• advise on producing plans for short marketing research project and allow attendees work on their own projects.

For more information and bookings please email info@londonfusion.org.uk.