Marketing Research

London Fusion is delighted to announce a new programme of two events that will introduce London creative and digital SMEs to the world of marketing. Marketing Research is the first session of the programme followed up by Developing and Implementing Marketing Plans later on in the project.

One of the biggest barriers to growth for companies is understanding how to market products or services to enable effective growth of a sales pipeline. During this workshop you will learn how to do this cost effectively, which can result in successful sales efforts, high value and satisfied customers.

The first workshop - Marketing Research - will cover some main marketing concepts. The workshop will:

• discuss the difference between marketing and sales and introduce market segmentation;
• inform how to test the attraction and practicality of potential  market segments and how then collect the information needed to design better products and services;
• advise on producing plans for short marketing research project and allow attendees work on their own projects.

For more information and bookings please email info@londonfusion.org.uk.