to start your business.
The course is taught by serial entrepreneurs with demonstrated experience and expertise in the relevant start-up area. It's designed to tell you exactly what you need to know to start your business and help you avoid making costly mistakes.
Each intake is restricted to less than 25 students. You will have the chance to work closely with a group of like-minded people. There will be homework, joint working sessions, and lots of recommended resources to support you after the course.
For detailed course information, visit: http://startupmba.escapethecity.org/
The Startup MBA covers:
Throw away your business plan and use this more flexible 1-page format instead to identify risks and design a better business.
You Will Understand
- How startups grow quickly
- When failure is okay
- What's most actionable
- The important aspects of your business model
- What tools and platforms are useful to save time and create options
- What really matters and what doesn't
- Think your way through permutations
- Have objective customer conversations
- Spot your biggest hurdles in advance
- Avoid unknown unknowns
- Choose a starting point
This course is intense and practical. It's the same material we teach to funded companies at startup accelerators. There's no fluff; just solid tools and approaches to get a new businesses up and running.Friday, 25 July (6-8pm)
- Introductions & hellos
- Lean Startup
- Types of startup ideas
- Tech businesses vs. real-world businesses
- Starting a business that makes you happy
- Overview of the startup landscape and entrepreneurial career path
- Generating stronger startup ideas
- Business model design
- Product strategy, MVPs, iteration speed and reducing risk
- Customer Development & early stage sales
- Growth, traffic, inbound marketing and traction verticals
- Funding, valuations, equity and the legals that matter
- Using an advisory board
- Hiring & working with a tech team
- Finding your first customer
- Next steps
Your Teacher: Rob Fitzpatrick
Lead instructor Rob Fitzpatrick is a tech entrepreneur, author, and partner at FounderCentric, where he helps European accelerators and universities design and deliver better startup education programs. He has successfully bankrupted 3 companies, is a YCombinator alum, and has built products used globally by brands like MTV & Sony. He has raised funding in the US & UK and recently crowd-funded a card game. He writes about early stage strategy at The Startup Toolkit and is the author of The Mom Test book about the practicalities of customer development and sales.