ESA Skills Workshop: Connected Audience, Commercial Return
ATTEND
May
22
ESA Skills Workshop: Connected Audience, Commercial Return
Thursday 22 May, 5:00 PM 2014 to 7:30 PM 2014
20 Garrick Street, London, , WC2E 9BT (View Map)
Tailored for sponsors, rights holders, talent and agencies, this workshop looks at how digital audiences can maximise commercial return.
17:00 Registration opens with networking
17:30 Workshop starts
19:30 Close
Presentation includes:
- Macro view of social and digital media
- Why digital is important ...
- Identifying and exploring multiple touchpoints
- Developing a plan to engage with all the different touchpoints
- Views on how to maximise the social/digital opportunity
Round-table discussions will cover:
- Connected audiences, how to identify them
- Tools that you can use to help and track them
- How this can be linked to media consumption and used to develop activation plans
- Creating leverage programmes using this information
- Developing programmes to maximise commercial return - will explore this from the standpoint of brands, rights holders and talent
- Opportunity to look at some live examples/case studies
- Question and Answers session