Day 1: The Startup MBA: July 25-27 Intake
Friday 25 July, 6:00 PM 2014 to 11:45 PM 2014
16 Hewett St, London, Gt Lon, EC2A 3NN (View Map)
Introducing The Escape School's:
The Startup MBA  Gain the confidence and skills
to start your business.

The course is taught by serial entrepreneurs with demonstrated experience and expertise in the relevant start-up area. It's designed to tell you exactly what you need to know to start your business and help you avoid making costly mistakes.

Each intake is restricted to less than 25 students. You will have the chance to work closely with a group of like-minded people. There will be homework, joint working sessions, and lots of recommended resources to support you after the course.

For detailed course information, visit: http://startupmba.escapethecity.org/

The Startup MBA covers:
Idea Generation Understand how to generate viable business ideas. Know how to de-risk your ideas before committing.
Finance & Funding Understand your start-up’s different financing options. Know the basics of pitching for investment.
Strategy & Metrics Know how to develop a viable business strategy. Understand how metrics influence your strategic direction.
Targeting & Marketing Understand how to pick customers, and spread the word. Know how marketing isn’t just advertising - it’s your entire product.
Sales Understand the art and science of sales. Know how to manage your client base & deliver great customer service.
Business Model Design

Throw away your business plan and use this more flexible 1-page format instead to identify risks and design a better business.


You Will Understand
  • How startups grow quickly
  • When failure is okay
  • What's most actionable
  • The important aspects of your business model
  • What tools and platforms are useful to save time and create options
  • What really matters and what doesn't
You Will Know How To
  • Think your way through permutations
  • Have objective customer conversations
  • Spot your biggest hurdles in advance
  • Avoid unknown unknowns
  • Choose a starting point

This course is intense and practical. It's the same material we teach to funded companies at startup accelerators. There's no fluff; just solid tools and approaches to get a new businesses up and running.

Friday, 25 July (6-8pm)
  • Introductions & hellos
  • Lean Startup
  • Types of startup ideas
  • Tech businesses vs. real-world businesses
  • Starting a business that makes you happy
Saturday, 26 July (10am-6pm)
  • Overview of the startup landscape and entrepreneurial career path
  • Generating stronger startup ideas
  • Business model design
  • Product strategy, MVPs, iteration speed and reducing risk
  • Customer Development & early stage sales
Sunday, 27 July (10am-6pm) 
  • Growth, traffic, inbound marketing and traction verticals
  • Funding, valuations, equity and the legals that matter
  • Using an advisory board
  • Hiring & working with a tech team
  • Finding your first customer
  • Next steps

Your Teacher: Rob Fitzpatrick

Lead instructor Rob Fitzpatrick is a tech entrepreneur, author, and partner at FounderCentric, where he helps European accelerators and universities design and deliver better startup education programs. He has successfully bankrupted 3 companies, is a YCombinator alum, and has built products used globally by brands like MTV & Sony. He has raised funding in the US & UK and recently crowd-funded a card game. He writes about early stage strategy at The Startup Toolkit and is the author of The Mom Test book about the practicalities of customer development and sales.


Can't make this intake? Check out our June 27th and August 29th intakes.

Grant Tree Offices in Shoreditch
16 Hewett St, London, Gt Lon, EC2A 3NN (View Map)
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