Design-Led Innovation 5: a design thinking masterclass (Last One)
Wednesday 9 July, 9:30 AM 2014 to 5:30 PM 2014
Dana Centre at the Science Museum, London, London, SW7 5HD (View Map)

London Creative and Digital Fusion -

Helping London’s SMEs step up to the growth challenge

Are you a London-based small or medium-sized company wanting to grow?

Are you in the creative, digital or IT sectors?

Do you want to understand how to harness the power of design thinking within your business and learn tools and techniques through which design-driven innovation can help you provide increased value and gain overall competitive edge?

Design-led Innovation: a design thinking masterclass

This masterclass aims to give participants an overview of what design-led innovation is and why it is crucial to future business success. We will introduce key concepts of ‘design thinking’, demonstrating how this ‘bottom-up’ approach differs from traditional technology-led innovation and how it can generate more customer value and therefore increase overall business performance. SME owners and senior managers will be given strategic design tools and tips for ‘real world’ application within an innovation management process. The masterclass will also cover branding and design management. Companies will leave this session with the basic tools with which to launch a design-led innovation project as well as practical guidance on how to better harness the power of strategic design.

RCA Executive Masterclass Series

As a partner for London Fusion, the Royal College of Art (RCA) has carefully designed a suite of Masterclasses that will introduce business owners to the valuable concept of 'design thinking' and provide an orientation to the important, strategic benefits of a design-led approach to business and solving problems, within both a product and service context. 

The successful implementation of good strategic design throughout a company and its processes can increase demand, unlock new market opportunities, drive growth and can in turn deliver an excellent return on investment along with creating improved long-term sustainability.

Our team will help  you choose which one of the three sessions provides the best fit for where you are as a company. You will have the opportunity to gain a holistic overview of user-centered design and innovation, taking away a valuable set of tools and methods, which when applied to your businesses will help steer a path towards future success. 

The three Masterclass choices are:

  • Design-led Innovation: a design thinking masterclass  
  • Innovating with People: an inclusive design masterclass
  • Creating better Customer Experiences: a sevice design masterclass 

  • Please note:

    You will be required to fill out an application form before the event.

    This is an ERDF fully funded programme for eligible SMEs. Your Eventbrite Order Confirmation does not count as confirmation of your place. We will contact you to confirm allocation of your place. Only eligible companies are guaranteed attendance. For eligibility and registration information please visit:   



    For more information, please contact:

    Anna Davison 
    E. anna.davison@rca.ac.uk
    T. 020 7590 4545


    Part Funded by: 

    Organised by:

    RCA Logo

    The London Creative & Digital Fusion Partners: 

    Royal College of Art
    Dana Centre at the Science Museum, London, London, SW7 5HD (View Map)
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