Sales Techniques and Customer Relations Training
Tuesday 8 July, 10:00 AM 2014 to 4:00 PM 2014
28 Tudor Street, London, England, EC4Y 0BQ (View Map)

Sales Techniques and Customer Relations Training

Improving the ability to develop relationships with new and existing customers into orders will increase your client base and ensure you win more business.


Improved sales skills = more revenue


  • Backing up your marketing plan with a sound sales strategy

Identifying the best sales approach to use following different forms of marketing.

Ensuring that there is sales support and effort following a marketing campaign

  • Gold / Silver / Bronze Enquiries

How to prioritise the enquiries, what makes one enquiry better than another?

Identifying the criteria and response required for different types of enquiry.

  • Developing client rapport and building long term customer relations

Establishing a rapport with the client from the outset.

  • Establishing the clients situation, needs and problems

This is the key ingredient to winning business and converting enquiries into business. Asking the right questions when you initially take the enquiry, follow up a quote or call a company to follow up on a marketing campaign.

Understanding the client’s situation is a key technique in the sales process.

  • Selling your company to the client

Understanding the key sales features and benefits of your business. Selling the best product and or service for the brief. Ensuring relevance to client objectives and needs.

  • Closing the sale

Looking at methods to ensure that you gain commitment from the client throughout the sales process in order that you convert the enquiry into an order!

Joanna Sadie – Trainer Profile:

Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions.

In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients.

Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.

This workshop is delivered by Economic Change in partnership with arc Building Better Business, an initiative founded by Business in the Community with support from Deloitte, bp and Visa, to support social enterprises in London.

Freshfields, Northcliffe House reception
28 Tudor Street, London, England, EC4Y 0BQ (View Map)
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