Day 1: How to launch a startup in 48 hours
Saturday 2 August, 10:00 AM 2014 to 11:45 PM 2014
Kings Place, London, , N1 9GU (View Map)

In just 48 hours, this course will take your idea for an app or website from the drawing board into the real world, and on the way into the hands of your first customer. You'll learn everything you need to launch, market and monetise a digital product – and have the chance to put all your new skills into practice.

This highly practical weekend course provides expert tuition, advice and tailored feedback from Tom Le Bree of rehabstudio, one of the hottest names in seeding and business support for digital startups. You'll learn how to set up your new company, design a website, target your customer base, test your assumptions, market your product, capture users and attract investors.
Whether you want to work for yourself full time or want to launch a digital sideline, this course offers a direct route to joining the digital economy and is an unmissable opportunity for budding entrepreneurs.

Course description

This intensive two day course offers a hands-on, jargon-busting introduction to digital business. Each session provides in-depth tuition in all aspects of launching a digital business, from product development to accounting, with an emphasis on practical exercises that enable you to make real progress with your business while you learn.

This event is aimed at entrepreneurs with a digital product idea already in mind, and aims to have attendees making their first sale within 30 days of completing the oourse. Topics covered include:

  • Planning your business quickly
  • Designing a digital product
  • Defining your brand and sales proposition
  • Building a simple website
  • Outsourcing – knowing what you can do, how to cover what you can't
  • Marketing your product through social media
  • Converting visitors into sales
  • How to raise venture capital 
This course is for you if...
  • You already have an idea for app, website or digital product you want to bring to market
  • You already run a small business and are looking to learn how to expand online
  • Have an existing website or digital product you wish to monetise
Tutor profile

Tom Le Bree is the Strategic Partner at rehabstudio, a creative technology company based in East London that helps companies like Google, Disney, YouTube and Red Bull come up with new digital products and market their existing ones. Currently Tom is working with MasterCard to launch a bank card to teach young children how to manage their money.

Full course and returns information on the Masterclasses website

The Guardian
Kings Place, London, , N1 9GU (View Map)
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