WORKSHOP - The Key Drivers For Successful Content!
Monday 7 July, 6:30 PM 2014 to 9:30 PM 2014
Prinzessinnenstrasse 19-20, Berlin, Germany, 10969 (View Map)


Modern days social and digital media is our way of communicating and making contact! But this overdoses of media impulses is making it difficult to make yourself or your business visible! Lots of media techniques fail and this is why we need good insights about strategies of using social media. 
Therefore, we organized 8 workshops sessions to find out what ways work and which don't! All sessions have their own core subjects so you can attend the ones you find relevant. Within this sixth session, we will discuss the ins and outs of content and publishing. 



Everybody talks about content marketing. Your communities on Facebook, Twitter, Google+ or Instagram seem to wait for your next status update, blogpost or image. But are they really waiting? Do they see your posts in their streams at all?
Even good content doesn’t get viral on it's own. You have to consider many success factors.

Unfortunately there are no general answers for the right time to post or the right type of content. Each brand has to find out what the specific needs and interests of their own community are.

In this workshop you’ll learn the method of agile publishing. It is an endless user centered cycle: publish, measure, learn and publish again. You will learn how to analyze the engagement of your content, (the ones of your influencers and competitors) and how to set up a publishing workflow that fits these needs. 

After a general introduction, you’ll work on your own project. We will help you to analyze the content of your Facebook page and the ones of your competitors, so that you will get the key drivers.

Please take your notebook with you to this workshop.


This Workshop is given by Jonas Wegener, who studied Social Science and History in Hamburg and worked as freelancer in 3D-animation and web development. He dropped out of college and co-founded the social media agency elbdudler in 2009. In 2012, they started an internal incubator to support their employees in developing their own businesses. Jonas recently moved from Hamburg to Berlin to start elbdudler strategy, which helps brands and startups develop or optimize their digital communication strategy. He´s docent at Good School in Hamburg and teaches digital strategy and growth hacking at the new JvM-Academy.


Drop us a line at education@betahaus.de


Once you arrive, drop by the reception (first floor) and ask for further directions.

Please print your ticket and bring it to the workshop!


A free cancellation of your order is possible until 7 days before the workshop/ course starts.


A cancellation within 7-0 days before the workshop/ course will be charged with 100% of the ticket price.

In case of illness you have to hand in a doctors certificate. Then we can refund you 100% of the costs even within 7-0 days before the workshop/ course starts.

Without a doctor’s certificate we will charge 100% of the ticket price.

ATTENTION: Purchase of a ticket with a "Pay at the door" option equals a purchase with an online method of payment. In case of absence at the course, you will receive an invoice for the full amount of payment (Unless a cancelation according to your cancelation terms & conditions is proceeded).

betahaus GmbH
Prinzessinnenstrasse 19-20, Berlin, Germany, 10969 (View Map)
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