+ Implementation: How to build a solid analytics framework by utilizing best practices such as tag management, data layers and more                   
    - Sponsor case study or exercise                                                         Observepoint
    - 360 View of Customer: case study                                                     Ensighten 
+ Data Automation: Managing your dashboard, multiple levels of automation
+ Visualization: How to leverage data collected from A/B testing, KPI mapping, reporting, etc.
    - Sponsor case study or exercise                                                         Opinionlab
+ Optimization: Utilizing your data for change (personalization, modeling, etc.)
    - Online A/B & Multivariate testing and personalization                           Maxymiser
+ Expert Panel Q&A;
    - Open forum to answer your questions, share insights and more!            All Speakers