Who should attend:

This course has been designed for people whose role includes selling to businesses, including:

• Business Owners and Managing Directors
• Sales Managers and Sales Directors
• Sales and Business Development Professionals
• Self-employed and freelance professionals whose clients are business people

Others who have benefited include: Sales Support and Marketing Professionals, armed forces officers undergoing resettlement and professionals in career transition. 

With a maximum of 8 students the course caters for novice, intermediate and advanced LinkedIn users. Seasoned sales professionals and LinkedIn power users have benefited, as too have people just setting up on LinkedIn.

Course Objectives:

By coming on the course you will gain:

• A clear appreciation of the potential of LinkedIn for yourself and your business
• Experience by completing practical tasks in key areas in the modules below
• An action plan and task list to work through after the course

And my objective is that you will want to recommend this course, as previous attendees have done.

Course Outline:

The course is regularly revised and updated to reflect LinkedIn and Sales changes and feedback:

Module 1: Why LinkedIn is such a great Sales tool

The sales and business benefits, and how to avoid sabotaging your efforts and missing the potential.

Module 2: The 3 Foundations that create a Compelling LinkedIn Profile

Unless you are really clear about these 3 critical elements you will struggle to make sales progress in LinkedIn. This prompts you to think about your value and your target audience as well as covering the key elements of setting up a professional, optimised and engaging LinkedIn profile.

Module 3: How to develop a high quality LinkedIn Network

Some say that ‘Your Network determines your Net Worth’. I’ll cover several strategies to develop a powerful and valuable professional network geared towards sales results, including connecting with customers, finding industry role models, and managing your newtork using LinkedIn Tags.

Module 4: Techniques to develop and enhance Sales Relationships through LinkedIn

Core to this is how you add value to people in your network and build your position as an expert. LinkedIn has created multiple ways for us to achieve this, and I’ll teach you how to leverage this for yourself. Status updates and email broadcasts within LinkedIn are part of this.

Module 5: Strategies to Find and Create Sales opportunities

There are multiple ways to start sales related conversations, create sales opportunities, generate leads and encourage referrals through LinkedIn. I’ll outline several techniques, and guide attendees towards ones that suit your objectives. For example, searching for Companies and People and in Groups are three ways to start building prospect lists to reach out to.

Module 6: Related Apps and Tools to boost results

Productivity and effective use of time are key to optimum results in LinkedIn. I’ll highlight some of the latest tools and apps that do the low level work and let you concentrate on high impact activities. This includes tools for listening, creating, sharing and scheduling content, lead capture, follow-up and customer relationship management (CRM).

Module 7: Essential steps to create a compelling Company Page and generating leads from it.

Whether you run a solo, small or mid-sized business, your LinkedIn Company Page is a cornerstone of your online presence and lead generation. I'll run through how to set-up the page, and ways to involve others to amplify your message and share the workload. This section highlights page set-up, showcase pages, advertising, gaining followers and much more.

Module 8: Your Goals and Activity Plan

Drawing together the one-off set-up or improvement tasks and creating a manageable list of regular activities will focus your time after the course. I’ll help you draw up an activity plan to build effective routines and habits, leading to results that you can celebrate and build on.

What previous attendees said:

I would recommend anyone attending this course that is serious about their LinkedIn presence and wanting to get ahead of the game with the platform. I found it invaluable.

Jason Matthews, VP Sales & Marketing at Lifecycle Technology Ltd

 “The masterclass gave me the broad overview of how to use this powerful tool - as well as some nifty little tricks I wouldn't find in 10 years of working with LinkedIn.”

Graham Hall - Founder of Ambitious Brands.

"The hours on this Masterclass with Mark will save me days of wasted fiddling. I am confident that I can now use LinkedIn effectively.

Duncan Laker, Managing Director - Welcome Telecom

"This is an excellent and easy to understand course, priced very reasonably and in a great location. It easily delivers the value needed to invest the money and time required. I found it really helpful." 

Guy Arnold, MD - Sales Through Service

 "Being on the course with Mark was a great decision. He explains everything very clearly. I have learnt so much today!"                                          Tina Parker, Managing Director - Nozey Parkers

 Course Logistics:

The structure of the day and administrative aspects for the day at Engineers House in Bristol are:

Arrive from 08:30 for a 9:00 start. Coffee available in the lounge on arrival.

• Parking is available on-site or on the roadside opposite.
• A FULL Lunch is included - catering at Engineers House is excellent!
• We finish at 4:00, and there is the option to work in the lounge afterwards.
• Please bring a Laptop or Tablet with WiFi to access your LinkedIn profile.
• Further information will be provided to attendees a couple of days prior to the event.

Contact Mark Stonham with any questions not covered here.